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Shure Incorporated is a consumer and professional audio electronics corporation. Shure Incorporated mainly produces microphones and other audio electronics, but also produces in-ear monitors (earphones) for a variety of audio applications including MP3 players. Shure was founded in 1925 as The Shure Radio Company under an audio magnate named Sidney Shure. The company is based in United States, and has been a Chicago area company since its founding, when Sidney Shure worked out of an office in downtown Chicago.